Ashafa, M. N., Usman, U., & Ibrahom, S. (2025). Evaluating the Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria: Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria. UMYU Journal of Accounting and Finance Research, 7(1), 98–109. https://doi.org/10.61143/umyu-jafr.7(1)2024.007