Ashafa, M. N., Usman, U. and Ibrahom, S. (2025) “Evaluating the Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria: Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria”, UMYU Journal of Accounting and Finance Research , 7(1), pp. 98–109. doi: 10.61143/umyu-jafr.7(1)2024.007.