Ashafa, M. N., U. Usman, and S. Ibrahom. “Evaluating the Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria: Influence of Social Media Marketing on the Performance of Small Businesses in Birin Kebbi, Kebbi State, Nigeria”. UMYU Journal of Accounting and Finance Research, vol. 7, no. 1, Feb. 2025, pp. 98-109, doi:10.61143/umyu-jafr.7(1)2024.007.